My philosophy is to ‘go big, fast,’ and propose solutions we believe in - even if they’re risky or bold. Generally speaking, the magic of our business is being able to come into complex situations, which are often scenarios where there are various stakeholders, legacy systems, layered operations, etc. I miss that amazing (and hilarious) office!Ĭan you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life? We definitely freaked a few of those clients out, thinking they’d hired a bunch of rag-tag hackers.
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I crack up every time I think back to that, because there were several times when we invited clients into space way too early, before they understood how buttoned-up we really are.
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It felt like a real mad scientist’s lab with all the hardware and prototyping equipment.
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It was a former Pfizer R+D lab complete with old bunsen burner hookups and emergency eye wash stations, and was completely unrenovated when we moved in. We rented a pretty wild space in Brooklyn for our office when we initially started out. At this point, about 70% of Cactus’ work is in health and wellness.Ĭan you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that? All the right pieces were in place, and we have never looked back since. I found that Cactus was able to really move the needle in a space that benefited humanity in a meaningful way. By applying the same principles that I had been living and breathing - user-centric design, rapid prototyping, surprise and delight tactics, frictionless UX - I could have a huge impact because this kind of thinking was (and still is) really lacking in healthcare. I found the work challenging in all the right intellectual ways and discovered that I could have a huge impact with relative ease.
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This experience with Lab100 was also one of the most profound a-ha’s in my own career. The work was a success and made waves in both the medical and design communities. We began developing what would become Lab100, an ahead-of-its-time clinic and UX research lab at Mount Sinai Hospital in New York City. It was a curveball, but it quickly became clear that the combination was magic.
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Soon after starting out, we crossed paths with a visionary doctor who inspired us, and ultimately hired us, to think about applying our expertise and vision in healthcare. We started Cactus with a business plan and a vision for using cutting-edge technologies to create wild, different, futuristic experiences in retail, entertainment and cultural settings. His extensive track record of client success continues at Cactus, where he has led the development and strategy for cutting-edge health & wellness brands (CLMBR, Mount Sinai, Ever/Body), entertainment & retail ventures (Color Factory, Rise Nation), and product launches (MIRA, Cubic Sky).Ĭan you share the most interesting story that happened to you since you began your career? Drawing from over 20 years of deep expertise in technology, healthcare, hospitality, and retail, Noah combines an artful perspective with practical, functional strategies that set clients up for greater impact and long-term growth.
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In our interview series called “In Light Of The Pandemic, Here Are The 5 Things We Need To Do To Improve The US Healthcare System”, we are interviewing doctors, hospital administrators, nursing home administrators, and healthcare leaders who can share lessons they learned from the pandemic about how we need to improve the US Healthcare System.Īs a part of this series, I had the pleasure to interview Noah Waxman, Head of Strategy for Cactus.Ī natural born disruptor, Noah is an entrepreneur, experienced brand strategist, award-winning consultant, connector of ideas, and intuitive problem solver, who has spearheaded global brands including Casper, Mount Sinai, MillerCoors, Canyon Ranch, and The Gap. The pandemic showed the resilience of the US healthcare system, but it also pointed out some important areas in need of improvement. One of the sectors that the pandemic put a spotlight on was the healthcare industry. T he COVID-19 Pandemic taught all of us many things.